Clik here to view.
Video Is A Marketer’s Best Friend
Marketers have a lot on their plates, and their jobs aren’t getting any easier. Marketing technology is getting more complex. Sales teams continue to want more leads, but they don’t want just more,...
View ArticleClik here to view.
7 Tips For Launching A Video Marketing Strategy
If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start using video to engage your audiences. It helps generate new leads and...
View ArticleClik here to view.
How To Use Video Content To Generate, Qualify And Score Leads
As much as we’d like to create videos just to entertain people and make them laugh, at some point, your boss is going to ask what your videos are doing to help the company. You do work in the...
View ArticleClik here to view.
How To Use Video Throughout The Buying Journey To Boost Conversions And...
The play button is quickly becoming the most compelling call-to-action on the Web. Odds are you’ve been drawn in by that shiny triangle just begging you to click it. While many marketers have started...
View ArticleClik here to view.
How To Use Video To Enhance Your Email Marketing Campaigns
Love it or hate it, email is at the heart of many business relationships, and it is one of the main tools marketers use to develop and nurture relationships with prospective customers. Unfortunately,...
View ArticleClik here to view.
Why You Need To Make Video Part Of Your Marketing Automation Strategy
I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life, possibly even in the last few hours. When we talk to other...
View ArticleClik here to view.
View Counts Don’t Count! Using Video Analytics To Understand What’s Working...
Ah, the viral video. It’s become both a blessing and a curse for modern marketers. On the one hand, who wouldn’t love to see their company’s latest brand video rival GoPro’s amazing YouTube content? On...
View ArticleClik here to view.
Video Marketing Lessons From People Who Have Been There, Done That
For the past few months, you’ve read my suggestions, tips and encouragement to invest in video marketing as a strategic initiative within your business. It’s a subject about which I’m extremely...
View ArticleClik here to view.
It’s time to get personal with email
Everyone with an email inbox knows that there are a lot of people vying for our attention. Every day, I get hundreds of emails. A few of them are even from people I know, but a bunch come from...
View ArticleClik here to view.
5 ways to use personalized video in your next marketing campaign
Personalized video is the happy, and very effective, marriage of two of today’s hottest marketing trends: personalization and video. We’re personalizing everything these days. From shoes to cars,...
View Article
